When it comes to designing and printing a banner for your business,there are a lot of things that you need to consider. Unlike many other printed marketing materials,banners need to be quickly readable and viewable from a distance and therefore,there are certain elements of the design that needs to be emphasized to ensure that this is the case. These factors are as follows.
Placement of Your Banner
The first thing you should think about before making any other design-related decision is the intended placement of your banner. The intended placement of your banner is likely to affect the choice of color scheme or even the entire design used for your banner. Ideally,the color scheme of your banner should be highly contrasting in comparison to its placement.
One thing that you need to remember about banners is that in most cases,the aim is to attract attention from a distance. Because of this,you need to make sure that any content written on your banner is written in large readable text.
Choose a Bold and Readable Font
It isn’t just the size of your text that matters,you also need to think about the font that you’re using. There are a lot of different fonts to choose from and it can be tempting to choose an overly showy one but when it comes to banners,you always need to factor in readability.
Simplicity is Key
Another extremely important point to remember when designing your banner is to keep the message as simple as possible. Many successful banners are very simplistic in terms of the actual text content as most feature nothing more than a few words. Banners need to communicate your message in as little time as possible as most of the target audience simply don’t have time to be reading paragraphs of text.
Emphasize Necessary Information
It’s also important that you apply the same idea to the information contained within your banner design. In designing your banner,you must remember what your business aims and include only information that is likely to help bring results
Good Quality Graphics and Photos
Images can act as a focal point for your banner and therefore,will often entice passers-by to cast a glance in your direction. Not only do high-quality graphics help to draw attention,but they can also help to reinforce your message and communicate an emotion without the need for any more text.
Don’t Forget Your Brand
Finally,it’s important to remember that although all of the points mentioned in this guide will ultimately help your banner to stand out and attract attention,you should also keep your brand in mind throughout the entire design process. Just because a certain color might be the brightest,it doesn’t necessarily mean it should be used in your banner design if it doesn’t fit in with your existing brand.